媒介组合（media mix）是指在推广营销中采用多种媒介进行整合营销的策略。通过在广告、网络、社交媒体、电视、电台等多种媒介上展示同一品牌或产品的广告，以扩大触达受众的范围，提高品牌知名度和销售额。在实际应用中，媒介组合可以根据不同的产品、目标受众和营销目标进行定制，以获得最佳的宣传效果。例如，“我们采用了媒介组合策略，在电视、网络和平面媒体上发布了同一款产品的广告，使得品牌曝光度迅速提升，吸引了大量新客户。”媒介组合的有效使用不仅能够提升品牌形象，还能够增加销售收入，是现代营销中不可或缺的重要策略之一。
媒介组合,media mix
1)media mix媒介组合
2)mixed-media approach组合媒介法
3)media organization媒介组织
1.The Function-Stakeholders-Goals model,intended to explain the various probabilities of status of amedia organization in society,is provided here as a basis for analysis.作为大众传播媒介,媒介组织可以在不同的条件约束下呈现出不同的面貌与角色特征。
2.Study on the performance evaluation of Chinesemedia organization is particular due to the organization’s three attributes: politics, public welfare and industry.中国媒介组织因具有“政治、公益、产业”三重属性而给其绩效评估研究带来特殊性。
3.The paper focuses on this issue from the gatekeeping theory and advises the schools of journalism and communication to enforce general education,to maintain close ties withmedia organization,to provide more internship opportunities to students,and to actively train students inmedia organization concepts and other media policies.本文从新闻把关人理论的角度探讨当前高校新闻人才培养问题,提出高校应强化"通识教育",与新闻单位保持密切联系,加强新闻实践环节,积极培养学生的媒介组织观念和政策观念。
英文短句/例句
1.The Strategic Flexibility Construction of Media Organization under Media Convergence Circumstance媒介融合背景下媒介组织战略弹性的构建
2.Media Organization Culture: The Key of Constructing the Core Competition of Metropolis Daily;媒介组织文化：构筑都市报核心竞争力的关键
3.The Design of Medium Organizational Structure in China and Its Tendency of Development;我国媒介组织结构的设计及其发展趋势
4.Interests Game and Identity of the Media Organization;利益博弈与身份呈现——媒介组织作为经济组织的可能性与约束条件
5.Research on Media Organizations" Core Competency from the Perspective of Human Resource Ranagement人力资源管理视角的我国媒介组织核心竞争力研究
6.Toward Critical Media Literacy:Core Concepts,Debates,Organizations,and Policy;迈向批判性媒介素养:核心理念、争鸣、组织与政策
7.The Research on Organizational Communication and Media Choice Based Information Technology;基于信息技术的组织沟通与媒介选择研究
8.The character projected to the public, as by a person or an institution, especially as interpreted by the mass media.模范，典范由某组织或某个人向大众推荐的人物，往往通过大众媒介作宣传
9.It is the power of media as a propagandist, preacher and organizer that make it the major objective of social science and humanity.也正是大众媒介与生俱来的宣传、号召、组织力量使其成为人文社会科学研究的主要对象。
10.Are they broker-like intermediary organizations or professional service organizations?--An argumemt with an internationally comparative perspective;社会中介组织还是专业服务组织?——中介组织概念名实辨
11.Panel of Experts on Environmental Management of Vector Control控制传病媒介环境管理专家小组
12.Task Force on Media and Publicity [Red Ribbon Centre]传播媒介及宣传专责小组〔红丝带中心〕
13.The Development of Human Resource Agencies and HR Ser-vice Market;人力资源中介组织与中介市场的发展
14.Caribbean Mass Media Workers Organization加勒比大众媒体工作人员组织
15.Research on Data Organization of Cluster Multimedia Storage System;集群多媒体存储系统的数据组织研究
16.Research on Relation between American Sports Organization and Media Industry;美国体育组织与媒体产业关系的研究
17.Researching the Public Relations between Police Organization and Media;关于警察组织与媒体公共关系的探讨
18.An Inquiry on Property Right in Reform of College Logistics Socialization;《组织胚胎学》多媒体教学的探索和思考
相关短句/例句
mixed-media approach组合媒介法
3)media organization媒介组织
1.The Function-Stakeholders-Goals model,intended to explain the various probabilities of status of amedia organization in society,is provided here as a basis for analysis.作为大众传播媒介,媒介组织可以在不同的条件约束下呈现出不同的面貌与角色特征。
2.Study on the performance evaluation of Chinesemedia organization is particular due to the organization’s three attributes: politics, public welfare and industry.中国媒介组织因具有“政治、公益、产业”三重属性而给其绩效评估研究带来特殊性。
3.The paper focuses on this issue from the gatekeeping theory and advises the schools of journalism and communication to enforce general education,to maintain close ties withmedia organization,to provide more internship opportunities to students,and to actively train students inmedia organization concepts and other media policies.本文从新闻把关人理论的角度探讨当前高校新闻人才培养问题,提出高校应强化"通识教育",与新闻单位保持密切联系,加强新闻实践环节,积极培养学生的媒介组织观念和政策观念。
4)media organizations媒介组织
1.Based on the studies of the psychological traits and working characteristics of journalists, basic concepts of performance management, as well as the results of academic researches, this paper analyzes the status and problems of performance management of journalists by China"smedia organizations, according to the research ideas of "raising problems, analyzing problems, solving problems".然而传媒行业“内容为王”的原则没有变,这就决定了作为内容生产者的记者素质、能力和绩效将直接影响媒介产品质量从而最终影响媒介组织的整体绩效,因而提升媒体记者的人力资源绩效是提升组织竞争力的有效途径。
2.Ourmedia organizations should not only deal with competition from domestic counterparts, but also deal with competition from foreign competitors for its own survival and development.我国媒介组织要想生存发展不仅要应对来自国内同行的竞争,更要应对来自外国竞争者的竞争。
5)Ms[英][,em "es][美]["?m "?s]市场、资金、媒介、组合、方法
6)media integration媒介融合
1.Themedia integration of publishing as an inevitable trend of contemporary print media development, it has become a hot issue of the academic field and the industry field.出版媒介融合作为当代出版媒介发展的必然趋势,已经成为学界和业界关注的热点问题。
2.First point out the relationship between cultural productivity and cultural industry, then discuss the new ways of development undermedia integration condition, at last give some advice of developing cultural productivity.媒介融合的格局为文化产业的发展提供了新的思路,从而也促进了文化生产力的发展。
延伸阅读
《国际民用航空组织和世界旅游组织工作协议》《国际民用航空组织和世界旅游组织工作协议》《国际民用航空组织和世界旅游组织工作协议》有关旅游的国际协议之一。由国际民用航空组织秘书长和世界旅游组织秘书长经协商制定。此协议一共7条。根据此协议，双方秘书处本着互利的原则交流民用航空和旅游方面的信息和资料;双方可以派代表以观察员的身分参加对方的会议;在公开会议上，观察员有权获得会议文件和发言;双方可以在人才、资料、设备等方面互相支持。世界旅游组织秘书长和国际民用航空组织理事会主席可以通过协商修改协议的条款。此协议自1978年9月1日起生效。
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